Sam is a certified business strategist who helps small business owners, freelance writers, coaches, and creatives go from stress to success. With a degree in psychology and an MA in screenwriting, Sam brings a unique blend of creative expertise, psychological insight, and strategy to help you identify gaps, craft a plan that aligns with your business goals, and create a thriving business that supports your well-being and work-life balance.

By combining mindset with aligned strategy, she empowers you to overcome challenges and unlock your limitless potential. As the creator of The Positive VIBE System™ and a bestselling author, Sam offers practical, actionable advice through 1-on-1 mentoring, workshops, and online courses.

Her mission: to help you achieve success without burnout and build the life you've always dreamed of.

Sam lives in Devon with her husband and has three adult children and a growing number of grandchildren. She worked for the NHS for fifteen years, during which time she qualified as a nurse. After completing a psychology degree, Sam worked for the prison service as an Offending Behaviour Programme facilitator, delivering interventions in both 1-on-1 and group settings. Following her departure from the service to pursue her dream of becoming a novelist, Sam secured a publishing deal with a major publisher and has written fourteen novels under several pseudonyms. Some of her novels have been optioned for TV, with one adaptation debuting on Paramount+ in 2023. Becoming a certified business strategist has added to, and enhanced, Sam’s growing list of accomplishments.