Sam helps women transform their money mindset, align their business strategy, and manifest abundance. A certified business strategist with a background in psychology and creative writing, she combines heart-centred insight, practical strategy, and mindset tools to help you create a business and life that truly supports your goals and well-being.

As the creator of The Positive VIBE System® and a bestselling author, Sam offers 1:1 mentoring, workshops, and courses designed to help women overcome blocks, take inspired action, and grow from purpose – not pressure.

Her mission: Empowering women to reshape their money mindset, design soul-aligned strategies, and manifest abundance – proving it’s never too late to create the life you’ve always dreamed of.

Sam lives in Devon with her husband and has three adult children and a growing number of grandchildren. She worked for the NHS for fifteen years, during which time she qualified as a nurse. After completing a psychology degree, Sam worked for the prison service as an Offending Behaviour Programme facilitator, delivering interventions in both 1-on-1 and group settings. Following her departure from the service to pursue her dream of becoming a novelist, Sam secured a publishing deal with a major publisher and has written fourteen novels under several pseudonyms. Some of her novels have been optioned for TV, with one adaptation debuting on Paramount+ in 2023. Becoming a certified business strategist has added to, and enhanced, Sam’s growing list of accomplishments.